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The 1960s brought a new era of modernity for Jantzen, and it was the decade that their iconic Red Diving Girl logo would get a major update. The "Jantzen" cursive script, which had been used since Jantzen's inception in 1910, made the change to a modern serif font that was specially designed for the company.
This is a 1960s Jantzen cotton set that is technically swimwear, but can easily be worn as a playsuit on dry land.
